One of the biggest European retailers Alza from the Czech Republic has begun accepting Bitcoin following numerous customer requests in 2017. The company has also installed Bitcoin ATMs in its Prague and Bratislava outlets.
Alza was established more than two decades ago and first started trading as Alzasoft back in 1994 and quickly became a market leader. It now sells electronics, home appliances, health & beauty products, games, hardware, photo & video gear, gifts and more.
Jan Sadílek, head of Alza’s Internet Marketing Department, explained in an interview that the main catalyst for the move were the customers:
“There was a demand from our customers. Alza.cz is a technologically-oriented, trend-setting company and Bitcoin is a progressive technology. We took steps to ensure our customers enjoy the potential and benefits Bitcoin provides.”
Payments with Bitcoin are accepted in all Alza online stores: alza.cz, alza.sk, alza.de, alza.at, alza.co.uk, and alzashop.com. Meanwhile central showrooms in Prague and Bratislava are equipped whit BTC exchange machines, where visitors can buy Bitcoin for fiat, and vice versa.”
These boxes are run by GENERAL BYTES sro for Alza. Customers can buy or sell Bitcoin according to the current prices. The funds are credited to their wallets. Customers can spend the coins in any of the company’s international stores, not just in the country they purchased Bitcoin.
The partner for the implementation of BTC payments will be Bitcoinpay, a payment gateway provider.
In case the customer needs to return the goods, the purchase will be refunded in Euro, as it is not possible to return the purchase price in cryptocurrency.
According to their website, in 2018, Alza added the possibility to buy cryptocurrency at given participating PayBoxes and CardBoxes, and Litecion was added as a payment method.
Alza is one of the growing number of online retailers embracing cryptocurrency. Store owners are increasingly attracted by lower fees, higher customer satisfaction, and universal access that digital currencies can offer.
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