Birks Group, a Canadian jeweler, Now Accepts Bitcoin

Buying various goods with cryptocurrency is not a gimmick anymore but very well an everyday reality. And now if you are looking for a wedding ring or just a precious gift for your loved one, you can spare your coins right in the jewelry store.

A Canadian-based jewelry manufacturer and retailer Birks Group that has operated since 1879 will start to accept Bitcoin in eight of its 30 domestic stores in Canada.

Birks Group Inc. is a leading operator of 51 prestige jewelry stores in Canada and the United States. The company announced its plans in a November 28 press release. Birks Group will be processing bitcoin payments through a well-known payment processor BitPay.

A new payment option launched late November 2018, Birks Group being the first luxury retailer in Canada to accept bitcoin at point-of-sale brick-and-mortar locations. Cryptocurrency enthusiasts can now buy fine jewelry, gifts, silverware, timepieces, and more with bitcoin cash (BCH) and bitcoin core (BTC). With the digital currency store customers can purchase jewelry from such well-known brands as Breitling, Rolex, Bulgari, and Cartier. Eight participating Birks Group stores are in Vancouver West Hastings, Brinkhaus Calgary, Fairview Mall, Bloor, Yorkdale, Montreal, and Calgary.

Jean-Christophe Bédos, president and CEO of Birks Group, commented: “BitPay will benefit our customers as we look to align ourselves with these innovative capabilities that are on the forefront of technology.” While BitPay’s chief commercial officer Sonny Singh believes bitcoin option will help Birks Group cater to their high-end international clients and acquire new customers.

In the near future, the company plans to add a bitcoin payment option at their newly opened Patek Philippe and Graff stores.

Since last year, a growing number of jewelry businesses have begun accepting digital assets at their stores. To name a few, Bond Street-level jeweler Samer Halimeh NY, a well-known luxury diamond retailer in Knightsbridge, and a US jewelry retailer Marks Jewelers also accept BTC, BCH, and other digital currencies.

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