We can buy pretty much anything for Bitcoin. But, since last month, it’s possible to purchase identity verification and other intelligent marketing solutions.
Melissa, a US company providing address, name, email and phone, and identity verification and other solutions globally, announced it would now accept Bitcoin for its products and services. The announcement was made on September 25 on the company’s website.
An identity verification service is used by businesses to ensure that users or customers provide information that is associated with the identity of a real person. Identity intel is also often used by marketers to better understand or reach potential customers.
In North America, identity verification is a booming market — it is expected to grow from US$ 2.05 Bn in 2018 to US$ 5.27 Bn by the year 2027.
With over 35 years on the market, the company’s services include autocompleting addresses for marketers, clean email addresses for better mail deliverability, background information on businesses, US and global postal address verification, geolocation, mailing lists and sales lists, data matching and duplication, postal address updating, identity verification, and more.
The move to start accepting Bitcoin is a testimony to Melissa’s customer-centric strategies and innovation-focused goals.
“As one of the largest providers of data and data-driven solutions for salespeople, marketers, and developers, Melissa is a truly innovative company that listens to the needs of our customers, as demonstrated by our decision to accept Bitcoin payments,” said Ray Melissa, the company’s chief executive officer.
He went on to explain that Bitcoin purchases are faster and easier than credit cards, and they are less expensive and increasingly popular around the world, too. Furthermore, blockchain technology provides the highest level of transactional transparency and security.
Founded in 1985, Melissa specializes in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view.
More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification.
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