In February, 2018, Luxy, a Hong Kong-based millionaire dating startup, announced that it will accept cryptocurrencies for payment, starting with Bitcoin. Its users could now pay their membership fee with this cryptocurrency.
The move made Luxy the first dating service in the world to accept cryptocurrency to pay for membership.
Founded in 2014, the dating website and app boasts 3 million users globally. This is not comparable to Tinder’s 50 million. But Luxy’s target audience is that one percent, the “elite.” It is only natural for Luxy to embrace cryptocurrency, since its audience is the same people who are already using cryptocurrencies.
The startup already has a significant number of users who “verify their income via Bitcoin, ETH, and other cryptocurrencies,” Tim T., cofounder and CEO of Luxy, told Bustle. His (her?) full name is unknown which is reminiscent of Bitcoin founder Satoshi Nakamoto’s desire to be anonymous.
According to the startup’s website, 41 percent of their members earn over $1 million per year. And even to become a verified user, one has to show a tax statement with a minimum yearly salary of $200,000 or go through a user voting process. With this option, over 50 percent of applicants are refused entry by verified members, according to Luxy.
“The main purpose of introducing crypto was to align ourselves with the current lifestyles of the successful entrepreneurs and business people within our community,” wrote Mr. Tim to VentureBeat. “Since we believe in Blockchain, its values, technology and of course its cryptocurrencies, we want to accept Bitcoin and later more cryptocurrencies to contribute to this development.”
The app can also display the net worth of users in cryptocurrency.
Besides Luxy, there’s Ponder, Viola.ai. These are online dating startups that choose to accept cryptocurrencies, a trend we will likely see more of in the days to come. And maybe such services will help cryptocurrency enthusiasts find love with someone who’s got similar blockchain or cryptocurrency passion. Maybe in future, these will become their go-to services in the quest for love.
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