The Pink Cow: First restaurant in Japan to bring Bitcoins to Japanese

The Pink Cow Restaurant is a vegan-friendly restaurant The Pink Cow in Tokyo, Japan, dating back to 2000. Their menu has Cal-Mex specialties and Japanese items; vegan options are available.

Inspired by California cuisine, the place is a popular expat hangout in the city, and is a gathering spot for artists, musicians, and other creatives. Being more than just a restaurant, the place has been home to meet-ups of Bitcoin fans. As the result, The Pink Cow became the first restaurant in Japan to accept Bitcoin early in 2013. According to their website, ETH is coming soon.

In 2014, The Pink Cow unveiled a Bitcoin ATM, the second one in Tokyo at the time (the first Bitcoin ATM in Japan was in Mie). Customers can use the Robocoin-manufactured machine to buy and sell Bitcoins. Despite the crash of Mt. Gox The Pink Cow’s clientele was curious and happy to try something new.

The Pink Cow Akasaka hosted the first Bitcoins Cash meetup in the World on Dec. 6th 2017 and started accepting payments in BCH from that day.

Traci Consoli, a US expat who owns The Pink Cow, told Tech In Asia their ultimate goal is to spread the word about Bitcoin and help increase adoption of the digital currency.

Sidestepping bank transaction and credit card merchant fees is appealing too. According to Ms. Consoli, in the restaurant business, the average profit margin is only 10%, banks charge 5% just to process the payments, so it’s effectively 50% of the profits gone to banks for processing transactions.

Being the only Bitcoin-accepting business in town can still be tough at times she recalled in an interview with Coindesk. “We’re all about new and innovative things at the Pink Cow, but it doesn’t always pay to be an innovator. Sometimes, if you believe in something, you just have to do it. Someone’s got to,” she explained.

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