Zynga is one of the most famous gaming giants around the globe. With cryptocurrency catching up to every industry, Zynga has also planned to play a little with the new industry, cryptocurrency. As per the latest news, Zynga has announced that they are going to start accepting bitcoin for in-app payments for a selected set of their games. The company also mentioned that this is just to test the success of the idea. For ensuring this they are partnering up with the famous Bitpay.
This move of Zynga is known to open up $200 million per quarter potential market for the cryptocurrency industry.
Here is what the post from Zynga company stated –
“The Bitcoin test is only available to Zynga.com players playing FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille. The games can be accessed at http://zynga.com.
Zynga is always working to improve their customer experience by incorporating player feedback into our games. We look forward to hearing from our players about the Bitcoin test so we can continue in our efforts to provide the best possible gaming experience.”
Zynga is among the best and new generation of gaming companies around the globe. In spite of having a turbulent history, the company managed to quickly and smoothly make its place in the market. The company also mentioned how taking bitcoin as an in-game currency would bring several benefits to the user. Along with this the company also mentioned their benefit in introducing the cryptocurrency payment as the commission that these platforms charge is minimal in comparison to payment gateways like Paypal.
So, considering this, this actually is a win-win situation for both the company and the user.
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