Aditus, a China-based decentralized luxury marketing platform for merchants to so-called “crypto-affluents”, has signed a partnership with Tecnomar and Admiral luxury yacht builders to promote and sell their ships using Aditus tokens and other cryptocurrencies like Bitcoin and Litecoin.
Tecnomar and Admiral are yacht builders together known as The Italian Sea Group. The Group is one of the largest conglomerates in international yachting, constructing yachts and mega-yachts up to 150 meters in length. Both Tecnomar and Admiral have extensive engineering, design, and production resources and uses state-of-the-art manufacturing techniques and processes brought from the luxury furniture industry.
And the Aditus is a blockchain-based platform that allows customers to access Smart Invitations for products that are personalized and private but still targeted towards them. Through Aditus, clients can also access rewards programs previously only available for credit card holders.
This partnership with Aditus marks the first time crypto-currency users will be able to buy new yachts directly from the official shipyard. If the purchase is made with Aditus Tokens, not only will the transaction fees will be waived, the users will also get a reward “token-back” in Aditus tokens.
Julian Peh, CEO of Aditus said, “The Italian Sea Group produces some of the most stunning and well-engineered yachts. We are confident their striking combination of looks, design and power will be a hit with our crypto-affluent users.”
In his turn, Traugott Kaminski, CEO of The Italian Sea Group Asia, commenting on the partnership said “Crypto-currencies have created a new group of wealth, and we are eager to provide seamless solutions for them.”
Aditus hopes to attract users from through rewards programs on partner’s websites. For this, they have signed partnerships with notable blockchain companies like Kyber Networks and Digix. Aditus will be creating special access to rewards programs to their token holders. This gives Aditus an effective marketing channel to existing communities of crypto-affluents, while providing unique value for the partners.
Aditus CEO is optimistic about the future, noting that Aditus is the first in the market to serve crypto-affluents and is well-placed to ride the rising trend upwards.
Image taken from Admiral’s website
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