Mean Girls Expected to Return on Web3 as “Crypto-Collectibles”

According to recently filed trademarks by Paramount Pictures, the teen iconic classic’s themes might return in the form of “crypto-collectibles” and non-fungible tokens (NFTs). Mean Girls (2004), an American teen comedy, might soon make a Web3 return as Paramount Pictures has revealed ambitions to extend the brand into “crypto-collectibles” in trademark filings.

The tweets from registered trademark attorney Mike Kondoudis revealed that the early 2000s adolescent comedy featuring former Disney actress Lindsay Lohan was the subject of two trademark applications on September 7. The trademark applications include “downloadable virtual goods” such as crypto-collectibles and NFTs and “downloadable multimedia files containing artwork” that are authenticated by nonfungible tokens (NFTs).

The application also addresses the transmission and use of “application tokens,” NFTs, and crypto-collectibles. The 2004 teen comedy movie Mean Girls has a sizable cult following and was the inspiration for countless memes and response GIFs created by fans. It is regarded as one of the most quotable films of all time, and it even inspired the annual celebration of Mean Girls Day on October 3.

Only one day prior, media powerhouse Viacom International submitted a trademark application of a similar nature to extend the reach of The Teenage Mutant Ninja Turtles brand into the online space. A rising number of businesses are registering their trademarks for the Metaverse, non-fungible tokens (NFTs), and crypto-collectibles. As more companies may try to acquire a piece of the web3 pie, it was revealed that the number of trademark applications in the Web3 area was on track to surpass those of 2021.

Recent trademarks in the NFT and Metaverse sector span from high-end fashion houses like Hermès to Sony Music Entertainment to Formula One, a manufacturer of racing cars. According to data from Dune Analytics, high-profile companies like Nike, Gucci, Dolce & Gabbana, Adidas, and Tiffany & Co. have already made a combined $260 million from sales of NFTs, making the use of NFTs a very lucrative and profitable addition for current firms wishing to expand into Web 3.

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