There aren’t many cryptocurrency companies that seek to transform the marketing world and give businesses a modern way of building new customer relationships.
In fact, Momentum and its platform (once fully built) may well be the first ever cryptocurrency-based marketing automation solution providing a medium where businesses can reward their customers for their attention, support, and insight and thus foster loyalty between them and the customer.
According to their website, companies will be able to launch their own token-based reward programs to pay their most valuable customers directly for helping grow their business, rather than expensive, 3rd party marketing agencies.
Momentum will run on the blockchain and as such will have an internal token which can be branded (whitelabled) by companies. With this token companies on the platform can reward their customers for their attention and brand advocacy. For example, businesses on the platform can reward customers for something like posting a review about their product. They can be used as a currency on the platform to pay for services and buy goods or can be exchanged for promotional rewards.
The Momentum platform is run by a professional team with rich experience in marketing domain. Its members come from Germany, Switzerland, Israel, US, UK, and Netherlands.
The Momentum team has a working product (MobileBridge, non-blockchain) already and works with such brands as Burger King, Bilka, Galbani, and Praxis. Apparently, they decided to move into the cryptocurrency domain and working on integrating their platform with the blockchain. The platform can identify the ideal moment to start conversations with the customer: the best time and location for interacting with the customer to maximize engagement. To achieve this, it uses data from various offline and online sources.
At the time of writing, the team at Momentum is holding a token private sale which will run for another month. The total supply of MobileBridge tokens is set at 1,000,000,000 with only 500,000,000 tokens being up for sale during the ICO period.